Brand Manager (OTC) - PT Nellco

PT Nellco is seeking a dynamic and strategic Brand Manager (OTC) to lead the development and execution of our over-the-counter (OTC) product portfolio in Indonesia. In this pivotal role, you will drive brand equity, expand market share, and oversee the entire product lifecycle—from market research to post-launch optimization. Jakarta Pusat, Jakarta Raya offers the perfect backdrop for a candidate passionate about creating impactful brand strategies.

As Brand Manager (OTC), you will collaborate closely with cross-functional teams to ensure our OTC products meet consumer needs and regulatory standards. You'll leverage data analytics tools like Google Analytics and SEMrush to track performance and refine strategies. With 5+ years of experience in brand management or marketing, you'll bring a proven track record of launching successful products and growing market presence.

📋 Tanggung Jawab Pekerjaan

• Develop and execute brand strategies to enhance market share and brand equity for OTC products.
• Conduct market research and analyze consumer trends to inform product development and marketing campaigns.
• Oversee the entire product lifecycle, from launch to post-launch optimization.
• Collaborate with cross-functional teams to ensure alignment between marketing, sales, and product development.
• Monitor and report on brand performance using data analytics tools like Google Analytics and SEMrush.
• Manage brand budgets and ensure cost-effective marketing campaigns.
• Build and maintain strong relationships with key stakeholders, including distributors, retailers, and healthcare professionals.
• Stay updated on industry trends and regulatory requirements to ensure compliance and competitive advantage.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years of experience in brand management or marketing, with a focus on OTC products.
• Proven track record of launching and growing successful products.
• Strong understanding of market research and consumer behavior.
• Proficiency in data analytics tools like Google Analytics and SEMrush.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.
• Familiarity with healthcare and pharmaceutical regulations.

🛠️ Keahlian

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